MGT218   Business Intelligence   (20 credits)

Description

Every modern business has access to large pools of data from various internal and external sources. Internally, businesses hold data about their products and services, workforce, customers and suppliers, to name a few. Externally, social media data, such as customer comments on products/services, is increasingly becoming vital as businesses endeavour to retain their customers and design or redesign new products or services to meet customer expectations. Data is now universally recognised as the most critical resource in managing businesses. However, businesses will struggle to use data for competitive and strategic advantage unless it is transformed into intelligence. Business Intelligence has become one of the essential assets in 21st-century organisations as it turns raw data into actionable insights. This module, therefore, presents an introduction to Business Intelligence and its diverse applications across various fields, including human resources, customer retention, and enhancing business competitiveness. Additionally, it offers practical experience opportunities by utilising a robust, user-friendly BI platform commonly used in the industry.

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